It All Starts With Safety.
To protect what we take for granted.
To protect what we take for granted.
This is the idea our brand was built on.
Every day, people go to work.
They spend time with family, share laughter with the people who matter to them, and live out their own version of everyday life.
In the middle of all these ordinary days, we go to different places and take on different challenges.
But underneath all of it, there is one wish everyone shares.
"To make it home safely, today too."
That is where the future begins.
BUJINOWA
BUJI Shop
Connecting with communities and worksites
BUJINOWA Produced by Santama FKD
Activities are led by Chairman Yoshimura of Santama FKD.
Raising safety awareness and widening the circle of safety
Through learning and connection, we help spread everyday safety awareness to each individual.
Actively recruiting members for Santama FKD
Spreading BUJIKARA products through supporting members
We plan to hold lectures and networking events on disaster prevention, crime prevention, and safety.
"BUJIKARA" is a brand built around the word "buji" itself — the Japanese idea of being safe and unharmed. Because our name doesn't contain any specific product or industry term, it can bring together a wide range of future offerings under a single philosophy: not just helmets and protective suits, but disaster-preparedness gear, crime-prevention products, cold-weather gear, outdoor equipment, everyday household items, and community activities.
The BUJIKARA logo is built around the motif of a setting sun and the straight path of light that extends from it.
The setting sun symbolizes the end of the day and "the time to make it home safely." It represents the moment someone finishing work, a child leaving school, or a family returning from an outing can finally head home in peace.
The path of light stretches straight from the setting sun toward the viewer, symbolizing "the way home" (it is not meant to represent the sea). It is the road people walk safely home on, and also a road of hope that leads toward the future.
This logo wasn't born from a particular design technique — it grew out of an effort to distill a whole world of feeling, captured in the words "sunset," "the way home," and "light," into a single image.
For inquiries about BUJIKARA or ASMEN, please use our shared contact form.
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